It is very difficult to identify anything that has not changed dramatically over the last 10-20 years. Consequently it is quite common for successful organizations, with highly established and recognizable Brands – to take a fresh look. It is critical to have a fresh consistent valuable and relevant message for the hyper connected / mobile world of 2020. Please include in your Comments / Concerns that you are considering rebranding as part of your new digital / internet strategy. We need to include that information in our Review to add any marketplace specific resources to the Event.